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If you’d like to learn more about business-love (or Biz Love, as Tim Sanders likes call it) check out our recommended books section. Scroll down to find: Love is the Killer App by Tim Sanders, Hug Your Customers by Jack Mitchell, and Love & Profit by James Autry. These books are marked with the "NEW" designation. Purchase these books through LoyalTec and we’ll donate double our Amazon reseller’s profit to tsunami relief.

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Playing Your Cards Right:
Why Loyalty Gift Cards Trump Standard Gift Cards

Gift cards are the Current Big Thing in retailing. And no wonder - gift cards at the checkout counter are even more profitable than candy and eyeglass repair kits. Implementing a gift card program can improve your top line in many ways: increased sales, immediate cash flow, new customers, profit in breakage, and increased basket rings. Download to find out more.

If Beatrice Blue is Such a Great Customer, How Come You Couldn't Pick Her Out of a Police Lineup?
The Causes and Costs of Customer Defection

The problem is stark, and it’s hardly a secret: The average retailer loses 30% of its customers each year. To stay flat, retailers have to attract 40% new customers, because new customers aren’t nearly as profitable as old ones. Download to find out more.

How to Alienate, Frustrate, or Scare Your Customers with Ill-Timed Communication -- or Don’t Offer Me a Burger When I’m Full

Do you have a database and the ability to customize communications with your customers? Congratulations! Most companies either neglect their existing customers or at best send out ineffective mass communications.
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Are You Giving Away Margin for
No Good Reason?
How Retailers Blow It with Conventional Loyalty Cards, Coupons and Promotions

Retailers subsidize customers when they reward them for doing things they were going to do anyway. Download to find out more.

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